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Learning & Leading for your Messiest Equity Challenges.

Disrupting Inequities & Building Bridges Towards Collective Liberation.

What are your biggest leadership challenges?

At L3 Catalyst Group, we work within a framework of intersectional consulting and community. We utilize anti-oppression frameworks alongside process consulting (listening, helping, and learning) which centers your unique situatedness versus a standardized service offering. This means the strategy and pathway to achieve your brave future will be co-created with you, taking into consideration the culture, context, needs, and desired outcomes of your organization.

LEARN  |  LEAD  |  LIBERATE

How Can We Help?

We disrupt inequity by building bridges in ourselves and others – requiring us to simultaneously learn, lead, and liberate. Through building brave leaders & teams we can see true change in organizations.
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Team, Leadership & Board Development

Team, Leadership,
& Board Development

Grow capacity to lead well together.

Organizational Development

Organizational
Development

Develop strong organizational capacity to meet your vision together.

Equity, Inclusion, & Belonging Integration

Equity, Inclusion,
& Belonging Integration

Work for equity and inclusion toward community liberation and thriving.

Personalized Coaching

Personalized
Coaching

Relationships that cultivate sustained growth and action, individually or in teams.

Strategic, Operational, & Change Planning

Strategic, Operational,
& Change Planning

Apply change theory to develop strong strategic frameworks & operational plans.

Speaking & Facilitation Training & Cohorts

Speaking & Facilitation
Training & Cohorts

Make space to truth tell, avoid perfectionism, & use our power for change.

82+

Organizations Served
(2600+ staff & leaders impacted)

23+

Coaching Relationships
Developed

26+

Speaking Engagements Completed
(3255+ attendees impacted)

Words From Our Clients...

Anti-White Supremacy

Deanna facilitated multi-session conversations with our team, using an "equity pause" model to increase awareness, disrupt ways of thinking, and reflect on our goals for racial equity and inclusion in our classrooms. A thoughtful facilitator, Deanna co-designed each session with me to ensure that the group's context and existing knowledge/expertise were considered in the planned content. She helped us to have meaningful dialogue that not only impacted how we engage with students but also with colleagues and those outside of our professional spaces. I look forward to working with her again in the future!

Leadership Development

I had the pleasure of working with Deanna at Partners in School Innovation. She is wonderful to work with, forward thinking; and has a great deal of expertise with stakeholder engagement, team building, and organizational leadership and change. Always had a very positive attitude towards work and an inspiring team player. I was impressed with her ability to drive leadership development in areas of anti-white supremacy and anti-racism. Deanna would be an asset to any company.

Facilitation Design

Deanna helped support the design, delivery, and facilitation of a series of honest conversations about race in our organization. She was extremely helpful in guiding us through the design of the series and then led the discussions. She held a safe space and encouraged and facilitated meaningful discussions about some hard topics. I highly recommend Deanna and will look for an opportunity to work with her again!

Program Design

We had the pleasure of working with Deanna over the course of a year long-design process for an initiative managed by my organization. Specifically, we contracted with her to assist with the development of a proposed framework as we transitioned from pilot project to implementation. From our first meeting, Deanna established an efficient, symbiotic process, that set the stage for effective collaboration. She helped us set our goals, stay on track, and adapt as needed throughout the year. We could not have been more happy with the end product and continue to stay in touch with her to this day! I highly recommend working with Deanna if you have the opportunity.

Inclusion Process

Deanna Rolffs will ask bold questions, listen with an open spirit, and use her broad range of experience to guide a process of discernment in ways that take an initial idea and make it more actionable.

We learned about our organization and ourselves through the process itself, and the project to normalize Spanish-language ability in our schools is one that is still a touchstone for us as we continue to strive to help all students belong, create meaning, and find their authentic selves in the learning they do.

Anti-Racism & Whiteness

I recently participated with a cohort of women in a GVSU Office of Equity and Inclusion class, “Increasing Accountability” for which Deanna was a co- facilitator. She is an amazingly skilled coach and navigator! The sessions were powerfully designed to create a safe space which spurred generative thinking and insights for growth. I highly recommend working with Deanna to anyone deeply committed to their own DEI journey!

Equity Facilitation

Deanna is a very skilled DEI trainer. She is great to work with and delivers as expected to clients. Deanna's skills are top-notch, and she does her work with excellence.

Creative Problem Solver

Deanna was wonderful to work with - an experienced and sensitive facilitator of often difficult conversations, a calm and comforting presence, and a creative problem solver. Her deep understanding of nonprofit leadership, equity, and organizational development make her an excellent consultant. I enthusiastically recommend her work!

Capacity Building

Deanna is a great leader and thought partner. I had the pleasure of working with her for several years at Partners in School Innovation. I would describe her as passionate, thoughtful, and hard-working. I'm impressed with her ability to create systems, build capacity and lead inclusive teams.

Process Exploration 

I cannot say enough about Deanna's work with my team during a very challenging process exploration period. She facilitated several listening sessions and supported my team through some difficult conversations. Her personal and professional experiences and her focus on equity as foundational make her an excellent facilitator. She does not shy away from hard topics and is willing to stand up to injustice. I would recommend Deanna without hesitation and look forward to working with her again.

Leadership Development 

I had the privilege to work alongside Deanna for three years as she provided remarkable senior-level leadership to ICCF's talented and diverse program team. During her tenure, the team successfully navigated a season marked by unprecedented growth and change. Her expertise in management and group facilitation, paired with her commitment to advancing justice have set her apart as a trusted leader in the social sector. Whether you are developing new strategies or need help overcoming a leadership challenge, Deanna can help. She is adept at coming alongside others to help them move forward. I can't recommend her highly enough to anyone looking for help with process consulting or strategic planning! 

Strategic Thinking 

Over the last two years, I've had the privilege to work alongside Deanna on several committees and in each setting she has demonstrated a great ability to guide open and inclusive conversations, ensuring that everyone is heard. She truly has the heart to advocate for all of our neighbors so that they have equal opportunities to thrive. Deanna has lead several workgroups I've been a part of through strategic and evaluative thinking to reach the best outcome for the people we serve. I would highly recommend Deanna with her strong skillset in strategic planning, program development, and diversity and inclusion.

Strategic Planning

Among her many skills and areas of expertise, Deanna Rolffs provides excellent leadership in working with groups to effect change within their organizations. My team benefited greatly from a strategic and operational planning process she led as we were seeking to strengthen our work in the areas of curriculum development and professional development for teachers. As we concluded our sessions, we understood our work more deeply and had developed a plan with specific actions that would better help us achieve our vision and goals. I especially appreciated Deanna's expertise, her calm demeanor, her careful listening, and her ability to take what she heard and apply the process to our particular situation. I recommend her without reservation.

Strategic Planning

I had the opportunity to work with Deanna on a number of projects during our tenure at Kent ISD. Deanna is a skilled facilitator and does an excellent job of leading groups through strategic planning, ensuring that all voices and viewpoints are heard. I especially appreciate her warm, patient approach, and I highly recommend her to any individual or organization looking to improve their programs and practices.

Leadership Development 

Deanna is an empowering thought leader who values individual’s strengths as opportunities to grow and make profound impacts on other leaders, groups, and organizations. She has supported me in my coaching roles and has made a lasting impression on my career and personal goals, aspirations, and life-long work.

Trudy Ngo-Brown Adeola Davis Kim Chaumillion Daniel VanderMolen Carol Lautenbach Lauren Fitzmaurice Glen Guyton Maureen Kirkwood Ebony English Shandra Ryan Adrienne Ruth Jason Melissa
Trudy Ngo-Brown
Adeola Davis
Kim Chaumillion
Daniel VanderMolen
Carol Lautenbach
Lauren Fitzmaurice
Glen Guyton
Maureen Kirkwood
Ebony English
Shandra Steininger
Ryan VerWys
Adrienne Goodstall
Ruth Moxon
Jason Kalis
Melissa Wierenga

Organizations We've Worked With

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Deanna Rolffs_1

Hello, I'm Deanna Rolffs (they/she).

It's great to meet you! For more than twenty years, I've supported brave leaders at the crux of organizational change, leadership & team development, and anti-oppression.

Leadership can be lonely. Change is challenging. Thriving and flourishing are within reach.

I look forward to connecting with you.

Learn More About Deanna & L3 Catalyst Group

Learn. Lead. Liberate.

Here we grapple with leadership challenges and work to be better humans in this brave, connected, and vulnerable space.

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